NAVIGATING THE SECURITY CHANNELS
When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •...
View ArticleHOW THE PUBLICATION OF ONLINE DATA WILL DISMANTLE BARRIERS TO INNOVATION
According to Clay Johnson, director of Sunlight Labs and co-founder of Blue State Digital, the biggest barriers to politics-driven innovation in an online setting can be easily circumnavigated thanks...
View ArticleGov. 2.0: As Social Media and Politics Converge, New Comms Norms Emerge
That Barack Obama’s presidential campaign platform was built on the notion of change has proven to be poetic on many levels. Forget revisions—or complete redrafts—of policy (that’s a topic for another...
View ArticleA Step-By-Step Process For Establishing Partnerships
Identify gaps: • Analyze your strengths and weaknesses. • Which of your goals apply in different situations? • Which of your goals apply in different regions? Identify which goals you want to...
View ArticleBrown Campaign Gained Edge With On-The-Ground App
It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but...
View ArticleEducation, Messaging Drive Effective Government Comms
Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the...
View ArticleCase Study: Verizon Communications Team Goes Behind the Scenes And In Front...
Ever since Verizon launched FiOS TV in Keller, Texas, in September 2005, the company’s ultimate goal had been to roll out the all-fiber-optics video service in the major cities in its service area,...
View ArticleCase Study: Philly Tourism Board Revives Hotel Occupancy With Public Fanfare...
The Greater Philadelphia Tourism Marketing Corp. created the Philly Overnight Hotel Package in 2001 to boost tourism post-9/11. By 2009, the two-night package was becoming old news. GPTMC’s in-house PR...
View ArticleVoice for PR: Some Advocacy, Little Formal Lobbying by PR Orgs
Reviewing the scope of PR advocacy among professional organizations, PR News found few efforts toward formal lobbying....
View ArticleCase Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and...
The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists....
View ArticleCase Study: Beverage Org Capitalizes on Obama’s Beer Summit to Launch Frothy...
A national beverage trade group finds that a national event is the perfect time to point out a rival's inconsistencies....
View ArticleCandidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online
While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly....
View ArticleImage Patrol: WikiLeaks Squares Off With the U.S. Government
Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site's communications vs. the efforts of the U.S. government....
View ArticlePublic Divided on WikiLeaks' Document Dump
Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents....
View ArticleExploring the Veteran's Mind to Achieve Campaign Success
Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort....
View ArticlePR Crisis Roundtable: Speed Is Needed; Transparency? Well, Maybe
Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year....
View ArticleCharting the Industry: Banks Need Customer-Focused Messaging
As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their...
View ArticleTip Sheet: In a Time of Change, PR Pros Must Be the Agents
As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations....
View ArticleQuick Study: Digital Leaders Lack Resources for Keyword Research; Social...
▶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to...
View ArticleTime for a Change? Identifying Attributes Drives Rebrand Research
Any successful rebrand begins with careful research: learning what your audiences like—and don't like—about your offerings....
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